Job Description:

• Lead, coach, and develop Area Directors of Operations and General Managers across an assigned territory of approximately 15 clubs
• Drive territory performance across EBITDA/profitability, net membership growth, new member production, average EFT, labor performance, retention, and member experience
• Review financial and operating performance, identify trends and opportunities, and ensure action plans are implemented and sustained
• Hold Area Directors of Operations and General Managers accountable for operating standards, business results, leadership effectiveness, and Company priorities
• Build leadership bench strength and succession plans across Area Director, General Manager, and Assistant General Manager roles
• Own selection and staffing of General Managers and Assistant General Managers, including staffing for new club openings
• Manage territory performance against approved operating, payroll, and expense budgets and drive corrective action
• Ensure operational training is delivered, reinforced, and applied
• Ensure clubs deliver exceptional member experience and meet expectations for cleanliness, safety, facility standards, service, and execution
• Drive club-level execution of Company retail programs, including sales expectations, merchandising, and inventory controls
• Partner with Personal Training, Group Fitness, Retail, Facilities, People & Culture, Finance, Marketing, Presale, and New Club Operations
• Support new club development through presale and pre-opening, including selection, training, staffing readiness, and coordination
• Assume Operations ownership of new clubs on opening day and ensure transition into ongoing operations
• Provide hands-on leadership during performance challenges, leadership transitions, new openings, acquisitions, and other periods requiring elevated support
• Maintain a strong field presence through regular market and club visits throughout the assigned territory

Requirements:

• 7+ years of progressive multi-unit operations leadership experience, ideally within fitness, hospitality, retail, membership-based services, or another high-volume consumer business
• Demonstrated experience leading multi-unit or regional leaders, in addition to individual location managers
• Proven success managing a significant portfolio of locations and driving measurable improvement in revenue, profitability, growth, labor performance, and customer/member experience
• Strong track record of developing leaders and building leadership bench strength
• Strong financial acumen with the ability to interpret P&Ls, budgets, operating metrics, forecasts, and performance trends
• Ability to quickly identify performance gaps, establish clear priorities, and drive accountability through multiple leadership levels
• Strong executive presence, communication skills, judgment, and ability to influence across functions
• Experience supporting new location openings, market expansion, acquisitions, integrations, or significant operational transitions preferred
• Ability to operate effectively in a fast-paced, growing, geographically dispersed organization
• Bachelor's degree in Business, Management, or a related discipline preferred; significant relevant leadership experience may be considered in lieu of a degree
• Valid driver's license, reliable transportation, and ability to travel frequently throughout the assigned territory
• Ability to travel generally 50% or more, including overnight travel

Benefits:

• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development
• Dental insurance
• Vision insurance
• Company-sponsored health and welfare benefits
• Professional development opportunities
• Complimentary Crunch Fitness Peak Results membership
• Free Membership
• Employee Discount
• Health Benefits for Full-Time Employees