Creative Strategist for a US DTC Brand (US, Remote)

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Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.

Why Our Client?
We offer:

  • Strong compensation structure
  • Significant opportunity for growth
  • Freedom and flexibility
  • A transparent and open work culture
  • A tight-knit team environment
  • The ability to help shape systems and processes as the company grows


The more value you provide, the more opportunity there is to grow financially and professionally

with the company.

We are looking for someone who wants to build something long-term and become a major part

of the brand's growth

What We're Looking For

We need someone who deeply understands:
  • Customer psychology
  • Product positioning
  • Direct response marketing
  • Creative strategy
  • Consumer behavior
  • Trend analysis
  • Data interpretation
  • Scaling ads through creative


You should know how to turn:
  • customer psychology
  • product understanding
  • trends/data

into ads that scale revenue.

You should have strong experience with:
  • Meta/Facebook Ad Manager
  • Northbeam
  • Triple Whale
  • DTC attribution/data analysis
  • UGC strategy
  • AI creative concepts
  • Static ads
  • Script writing
  • Creative testing systems


You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.

Your Responsibilities
  • Lead and manage the Creative Strategy department
    • Eventually Host weekly creative/performance meetings
  • Review learnings with the team:
    • what's working
    • what's not working
    • what needs improvement
  • Work closely with:
    • the CEO
    • media buying agencies
    • creative agencies
    • editors
    • creators
    • strategists
  • Develop creative systems, workflows, SOPs, and testing structures for the client
  • Train and mentor creative strategists
  • Create and review:
    • hooks
    • concepts
    • scripts
    • UGC ideas
    • AI concepts
    • static concepts
    • performance angles
  • Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
  • Bring initiative, leadership, structure, and creativity into the company

Requirements

The ideal person:
  • Has worked with successful DTC/e-commerce brands
  • Understands direct response advertising deeply
  • Understands how to scale brands creatively
  • Has strong communication and leadership skills
  • Can teach and explain ideas clearly to team members
  • Is ambitious and growth-oriented
  • Has strong initiative and creativity
  • Understands brand identity and customer psychology
  • Knows how to combine data with creativity


Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
  • the customer
  • the product
  • the emotional drivers
  • the brand vision

Benefits
  • Work with an in-house DTC scaling brand
  • Remote work
  • Flexible hours
  • Full-time role, contractor basis (1099)
  • Strong compensation level for the right talent
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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