[Remote] Consumer Marketing Strategy Lead - Health100

October 6, 2026

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Note: The job is a remote job and is open to candidates in USA. CVS Health is building a world of health around every individual, and they are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution. This role is responsible for driving awareness, adoption, and ongoing engagement across the platform, ensuring alignment across teams and consistency across all consumer touchpoints.

Responsibilities

Lead consumer marketing strategy and execution
Drive consumer acquisition and engagement initiatives
Define and scale lifecycle and engagement strategy
Develop consumer-facing messaging, content, and strategic materials
Lead launches and consumer readiness
Own performance tracking and optimization
Incorporate user and performance insights

Skills

5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
5+ years proven ability to own and drive marketing strategy with measurable business impact
5+ years' experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required

Benefits

This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
This position also includes an award target in the company’s equity award program.
This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.

Company Overview

CVS Health is a health solutions company that provides an integrated healthcare services to its members. It was founded in 1963, and is headquartered in Woonsocket, Rhode Island, USA, with a workforce of 10001+ employees. Its website is

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