Ads & SEO Manager

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Job Description:

  • Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms
  • Own campaign performance from strategy through execution
  • Manage multiple client ad accounts with varying budgets and objectives
  • Conduct keyword research, audience targeting, and competitive analysis
  • Design and execute A/B testing for ad copy, creatives, landing pages, and audiences
  • Implement unit testing methodologies before campaign launch
  • Monitor campaign performance daily and optimize based on data
  • Manage ad budgets to maximize client ROI
  • Own on-page, technical, and off-page SEO strategy for multiple client websites
  • Conduct keyword research and mapping for organic search opportunities
  • Monitor SERP rankings, visibility, and share of voice
  • Perform technical SEO audits and coordinate fixes with development and design teams
  • Optimize on-page elements including title tags, meta descriptions, headers, internal linking, and content structure
  • Analyze competitor SERP positioning and identify content and link-building opportunities
  • Develop content briefs and coordinate with content and design teams
  • Track local SEO performance for local service clients
  • Report on organic traffic, rankings, impressions, CTR, and paid metrics
  • Assist with ad copywriting, creative briefs, and basic graphic design coordination
  • Research and recommend new media opportunities and platforms
  • Develop advertising and SEO strategies aligned with client goals
  • Identify campaign expansion and improvement opportunities
  • Recommend budget adjustments using performance data
  • Create monthly client performance reports covering paid and organic search
  • Provide strategic recommendations based on campaign data and market insights
  • Communicate performance insights to account managers
  • Participate in client calls as needed
  • Track CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility

Requirements:

  • 5+ years managing paid advertising campaigns
  • Required experience with Google Ads and Meta Ads
  • 2+ years of hands-on SEO experience covering technical, on-page, and content-driven SEO
  • Proven experience managing monthly ad budgets of $10K+
  • Experience improving organic search rankings and visibility for multiple websites
  • Experience with A/B testing methodologies and statistical significance analysis
  • Experience assisting with or directing media creation for digital campaigns
  • Agency experience managing multiple client accounts
  • Google Ads certification required
  • Meta Blueprint certification preferred
  • Strong analytical skills
  • Proficiency with Google Analytics, Google Tag Manager, and Google Search Console
  • Proficiency with Ahrefs, SEMrush, Moz, or similar SEO tools
  • Ability to own accounts with minimal supervision
  • Excellent written and verbal communication skills
  • Ability to work independently
  • Experience with Google Data Studio, Looker Studio, or similar reporting tools
  • Availability during 9am–5pm Central Time for at least 4–6 hours of team collaboration
  • LinkedIn Ads experience nice to have
  • Microsoft Ads experience nice to have
  • Landing page optimization and CRO experience nice to have
  • Unit testing framework experience nice to have
  • Basic Canva or Adobe Creative Suite skills nice to have
  • CRM familiarity nice to have
  • Shopify or WooCommerce experience nice to have
  • Local service advertising and local SEO experience nice to have
  • Link-building outreach and digital PR experience nice to have
  • Structured data/schema markup experience nice to have
  • JIRA or project management tool experience nice to have

Benefits:

  • Remote work
  • Flexible hours
  • Potential for full-time growth
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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