OVERVIEW 

Icelandic Provisions is an early-stage healthy food company that provides essential nutrition rooted in the Nordic Food Philosophy. The flagship product, Skyr, is the only authentic Icelandic style yogurt brand in the United States that uses heirloom Skyr cultures and the original recipe that is beloved across Iceland. 

The Nordic way of life is not only deeply rooted in the quality of the Icelandic Provisions’ products but runs deep in the organizational culture through the WÁOO (pronounced WOW!) values. When we are attracting talent to join our growing organization, a natural question we ask is whether the candidate brings the “wáoo” factor? We describe is as: Welcoming, Ámbitious, Optimistic, and On with the butter! 

Are you the one who snagged the "Most Likely to Become Famous" superlative back in high school? Is being in front of the camera as effortless as breathing for you? If you've got a knack for captivating audiences and an undying passion for all things Iceland and TikTok, then keep on reading! Icelandic Provisions is on the hunt for a TikTok Content Creator to join our marketing team, on a contract basis, to take our TikTok presence to another level. 

This part-time contract role (approximately 15 hours/week) will report directly to the Marketing Communications Manager. While we're open to remote candidates, we prefer someone based in NYC, where our headquarters are located.   

RESPONSIBILITES  

• Responsible for executing TikTok social content, briefed in by social strategy and created in collaboration with the MarComs Manager 
• Able to embody and portray our quirky, optimistic, brand personality and voice in social content and in the comments section 
• Create, shoot and edit TikTok content that aligns with marketing strategies, product launches and key campaigns 
• Brainstorm inventive content ideas and topics that drive engagement, leverage new formats 
• Engage with comments, as well as commenting on other relevant content to the brand in the platform 
• Identify trends on the rise and quickly create content to grow engagement and community size within the platform, staying nimble and open to experimenting with new creative concepts 
• Ability to research, script and shoot engaging content while maintaining brand authenticity 
• Build and cultivate Icelandic Provisions' TikTok community 
• Contribute to other social media projects where needed 

QUALIFICATIONS  

• Experience creating content for TikTok 
• Knowledge of the social media landscape and broader trends, possessing an awareness of the difference between successful consumer and brand content 
• Portfolio demonstrating storytelling on TikTok and links to social media accounts 
• Intriguing storyteller, out of the box thinker and engaging personality 
• Proficiency with a range of Adobe Creative Products (Premiere Rush, Photoshop) a plus to add in any other visual/video styling 
• Deep understanding of TikTok trends and internet culture 

YOU’RE AN IDEAL CANDIDATE IF... 

• You are both a doer and an optimist. 
• You think working in a fast paced, ever changing, entrepreneurial environment is exciting. 
• You believe there is always a better way. You ask lots of questions, actively seek the opinions of others and love working collaboratively. 
• You are a “Swiss Army Knife” of talents and are comfortable with the often fluid, changing environment of a startup and want to make a positive and lasting impact 

WHAT ICELANDIC PROVISIONS OFFER:  

• Exciting work environment in a small team and a great deal of autonomy.  
• Delicious Skyr available (for free) in the NYC office. 
• Competitive monthly rate between $2,500 - $3,000, commensurate with experience.