Social Commerce Content Specialist

September 19, 2026

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Job Description:

Support development of weekly content plans and publishing schedules based on commercial priorities and campaign requirements
Recommend content themes, product focus areas and campaign support ideas for Dyson’s owned social commerce channel
Plan, create, shoot, edit and publish organic and commerce-native content for TikTok Shop and other platforms
Identify and adapt social trends, behaviors, sounds, formats and hooks for a premium technology brand
Develop concepts, hooks, scripts, shot lists, captions, graphics, sound treatments and platform-native cuts
Explore AI-enabled tools for ideation, scripting, editing, localization and content versioning
Rework global and regional assets into local social-native edits and repurpose high-performing material subject to usage rights
Create content briefs and capture plans for colleagues, creators and talent
Maintain an organized content library with status, usage rights, product, format and tags
Identify relevant reactive trend opportunities
Track content and commerce performance metrics including views, watch time, completion, engagement, shares, saves, product clicks and video-attributed GMV
Produce weekly content readouts with insights, tests and recommended changes
Work with the Social Commerce Lead and Marketing to identify organic content suitable for paid boosting
Ensure content meets brand, legal, product-claim, music-rights and platform-compliance requirements while maintaining Dyson’s premium positioning

Requirements:

1–2 years' experience in short-form video, social content, creative production or creator-led marketing
Demonstrable social media-native portfolio with strong hooks, pacing, storytelling, product demonstration and editing judgement
Able to concept, script, shoot and edit independently using tools such as CapCut, Premiere Pro or equivalent
Fast and resourceful, with strong trend judgement and discipline to protect premium brand standards
Curious and hands-on with AI content tools, able to test new workflows responsibly and turn successful experiments into repeatable production processes
Strong attention to detail in product claims, captions, tagging, links, file management and publishing accuracy
Able to work with employees, creators, experts and stylists to capture natural, useful content efficiently

Benefits:

Equal opportunity employment
Employment decisions made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other dimension of diversity

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