Lead Digital Events Manager

October 6, 2026

Other Jobs To Apply

No other job posts for this day.

Job Description:

Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations
Work cross-functionally across regions to support in-region execution of the digital events portfolio
Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities
Build repeatable frameworks and playbooks for consistent, scalable execution
Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners
Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis
Own a pipeline target tied to the digital events portfolio
Align digital event programming to Workiva's demand priorities
Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions
Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
Apply attribution frameworks to understand channel contribution
Drive channel efficiency improvements
Use data to make evidence-backed recommendations to leadership

Requirements:

8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
Bachelor's Degree
Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
Hands-on use of AI tools to support content creation, personalization, or event performance analysis
Ability to influence sales teams on follow-up and pipeline conversion without direct authority
Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast
Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce
Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners

Benefits:

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match
Comprehensive employee benefits package
Flexible work location: office or remotely from any location within the employee's country of employment
Reasonable accommodations for applicants with disabilities

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...