Landing Page/Conversion Rate Optimization Expert to Review & Optimize Paid Acquisition Funnel

September 14, 2026

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I’m looking for an experienced landing page and conversion rate optimization specialist with strong instincts for product positioning & customer psychology to conduct a focused audit of a subscription product’s landing pages, advertising concepts, and overall paid acquisition funnel before I begin spending money on ads.

For reference:

- Our website is

- I’ve attached a few example screenshots of our landing pages & ad concepts.

This is primarily a strategic consulting/audit engagement, not a full website development project or ongoing campaign management role. I expect the initial engagement to be relatively small (likely around 3-5 hours).

Here’s the rough outline:

1. I provide you with the relevant materials and background.

2. We have an initial conversation so I can explain the product, customers, current thinking, and questions I’d particularly like your perspective on.

3. You independently review/audit the website, landing pages, ads, and funnel.

4. You provide concrete recommendations, including proposed copy or structural changes where appropriate.

5. We have a follow-up discussion to go through your findings and any remaining questions.

Key areas for the audit include:

- Overall positioning and how the product is presented

- Landing-page structure, information hierarchy, and conversion flow

- Website and landing-page copy

- Value proposition, headlines, CTAs, and messaging

- Paid-ad concepts and ad copy, particularly for LinkedIn

- Message match between ads and landing pages

- Signup/conversion friction

- My proposed testing strategy and which variables or concepts are most worth testing first

- Any important weaknesses, sources of confusion, or missed opportunities you see

A crucial part of this engagement is taking the time to understand the product and the people it is intended for, then looking at the experience through the eyes of someone encountering the product for the first time.

I want someone who will think carefully about questions such as:

- What does a prospective customer initially think this product is?

- Is the value immediately understandable?

- What information does someone need (and in what order/layout) to become interested and comfortable purchasing?

- Which aspects of the product are actually most compelling to the target customer?

- Are we emphasizing the right benefits?

- Is any language vague, confusing, unconvincing, or unnecessarily complicated?

- Is there a better way to position or frame the product so that it resonates?

- Does the ad create the right expectation for what the visitor encounters after clicking?

In other words, I’m looking for someone who can go beyond standard landing page patterns and principles. Those fundamentals are still important, but I want someone who can combine conversion rate optimization expertise with customer psychology, positioning, and strong copy instincts.

Note also that I’m not looking for changes simply for the sake of making changes: if anything I've already done works well, I'm happy to hear that. No need to reinvent the wheel there; please focus recommendations on places where you genuinely believe there’s a better approach.

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