HHP Volunteer YouTube Channel Marketer

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Human Health Project (HHP) is a holistic health literacy charity. Our mission is to improve the health of the underserved and vulnerable through holistic information, education and advocacy. Our objective is to empower people to manage their own health with improved outcomes and no medical errors. For more information, please visit our website including viewing our "Shared Patient Information" program page which includes 50 pages of reports on both our Migraine and Lupus and feedback received from people who reviewed the reports in the section, "What Our Members are Saying" - and our "Healthcare Access Program" which includes short video courses in our Learning Academy - , Patient Advocacy Workshops in Los Angeles, - and in Northern Ireland - and our Online Peer to Peer Events - "

As a YouTube-centric company, we’re looking to fill the role of a YouTube marketer. The YouTube marketer will oversee the promotion of our YouTube channel and individual videos to ensure they align with the company’s overall marketing strategy. Responsibilities include, but are not limited to, creating and launching a YouTube channel, conducting research regarding our target audience as well as the audiences of our competition, and optimizing videos to ensure maximum views.

Additional responsibilities include title creation to generate greater impact, maximizing exposure through the use of SEO and thumbnail selection, increasing the number of subscribers, and leveraging videos across other social media platforms for more views.

Responsibilities

Below are some of the responsibilities a YouTube marketer is expected to assume in their position:

  • Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine
  • Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
  • Create, maintain, and promote channel content, including videos and other assets
  • Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
  • Manage and enforce channel policies and guidelines
  • Supervise channel operations, including staffing, facilities, and equipment
  • Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
  • Manage channel communications, including social media, blogs, and other owned/earned/paid media
  • Oversee channel business analytics, including reporting, analysis, and optimization
  • Develop and implement channel budget

Job Qualifications and Skill Sets

  • Below are the qualifications expected of a YouTube marketer:
  • Bachelor’s degree in digital marketing, communications, ecommerce, or related field
  • 2-4 years of experience in marketing, preferably at an agency or in-house
  • Expert knowledge of social media marketing, including paid and organic channels
  • Proficiency in MS Office, including Excel and PowerPoint
  • Strong verbal and written communication skills
  • Creative eye for design and video content
  • Excellent time management and project management skills
  • Ability to work independently and as part of a team
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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