Head of Demand & Commercial Growth

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About Filecoin Foundation

Filecoin Foundation (FF) is an independent organization that facilitates governance of the Filecoin network, funds critical development projects, supports the growth of the Filecoin ecosystem, and advocates for Filecoin and the decentralized web. In 2017, the creators of Filecoin envisioned that an independent Filecoin Foundation would serve as the long-term governance body for the Filecoin Ecosystem. They gave the Foundation the mandate to “grow an open ecosystem for decentralized storage” and to “give developers an open and sustainable platform to build, enhance and monetize those services.” They wanted the Foundation to be modeled on Foundations for other open source projects like the Apache Software Foundation, the Mozilla Foundation and the Linux Foundation. The Filecoin Foundation operates independently of Protocol Labs, the organization that designed and built the Filecoin network. As a member of our early-stage team, you will have the opportunity to help define our growth as the organization scales. At Filecoin Foundation, we are a fully remote organization and support a remote, collaborative, and inclusive working culture from anywhere in the world.

The Role

This is our first commercial growth senior hire scaling our go-to-market work.

You will own demand, pipeline, and revenue execution. Not manage, but own. You’ll build the system, run it yourself at first, and scale only when revenue justifies it. This is a scrappy role for someone who has built from zero before and prefers execution over abstraction.You’ll work directly with executives in the Filecoin ecosystem and our GTM Enterprise Growth Lead to define and execute revenue strategy.

What You’ll Do

1. Generate Commercial Pipeline with our Enterprise Growth Lead (Hands-On)

  • Work with the Enterprise Growth Lead to define ICPs and sharpen positioning.
  • Build inbound from scratch (technical content, SEO, ecosystem visibility, marketplace presence).
  • Support outbound with messaging, campaigns, and tooling.
  • Improve conversion from MQL → SQL → Opportunity.
  • Track everything. Fix what’s broken. Repeat.

2. Close & Support Revenue with the GTM team

  • Run enterprise conversations early.
  • Help move technical deals forward alongside founders.
  • Build basic but disciplined forecasting and pipeline hygiene
  • Work with the Enterprise Growth Lead to turn post-launch interest into signed contracts.

You’re comfortable in early sales cycles and technical buyer environments.

3. Own and Build the Commercial Function

No premature structures until true customer demand and growth hits

As revenue milestones are hit, you will:

  • Bring along AEs when pipeline can support quota.
  • Work with Solutions Engineers when technical load demands it.
  • Help staff up on BDRs when outbound becomes repeatable.
  • Evaluate Demand Gen support once inbound channels prove ROI.

4. Drive Ecosystem & Marketplace Traction

Distribution matters.

  • Ship unilateral, documentation-first integrations to match competitor ecosystem presence.
  • Prioritize visibility in key developer tools.
  • Get listed and transactable on major cloud marketplaces.
  • Track marketplace-sourced revenue.

We prefer shipping integrations over negotiating slow BD deals.

5. Operationalize Partnership Revenue

If we close third-party or ecosystem deals, you own the commercial follow-through:

  • Migrate customers cleanly.
  • Protect and retain revenue.
  • Build cross-sell pathways.
  • Ensure partner revenue is measurable and forecastable.

Announcements don’t count. Revenue does.

What Success Looks Like (12–18 Months)

  • Clear ICP and repeatable messaging.
  • 50%+ of pipeline sourced from inbound and ecosystem channels.
  • Predictable pipeline reporting.
  • Post-product-launch traction converted into ARR.
  • Predictable revenue from direct and channel sales
  • Help shape product differentiation and

Ideal Background

  • 8–12+ years in B2B infrastructure, cloud, storage, AI/ML, or developer tools.
  • Built pipeline from zero in an early-stage environment.
  • Comfortable selling technical infrastructure.
  • Strong operator - you measure before you scale.
  • Experience with marketplaces and integration-led growth is a plus.
  • Scrappy, analytical, low-ego, high-ownership.

Why This Role Matters

We don’t need a big team. We need someone who can build the engine.

If you’ve built demand and revenue from scratch in a technical startup to mid sized revenue, and also have had experience seeing operations at large enterprise companies. You want real ownership in an exciting fast-paced infrastructure environment, this is the role for you.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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