Director of B2B Sales

September 28, 2026

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Position Summary The Director of Strategic Growth is responsible for driving the long-term growth strategy of Exceptional HR Solutions by developing scalable business development initiatives, cultivating strategic partnerships, expanding market presence, and leading the organization's revenue generation efforts. This role combines strategic planning with hands-on execution, ensuring that Exceptional HR Solutions consistently builds a healthy sales pipeline while strengthening its reputation as a trusted HR consulting partner. The Director of Strategic Growth serves as both a revenue leader and a cross-functional collaborator, working closely with Operations, Marketing, Client Services, and Executive Leadership to identify new opportunities and accelerate sustainable growth. The Director is expected to personally lead high-value business development efforts while also building the processes, systems, and team needed to scale growth over time. Primary Responsibilities Revenue Growth Strategy Develop and execute the company's annual growth strategy, including: Defining target industries and client segments Refining the Ideal Client Profile (ICP) Identifying new service opportunities Evaluating geographic expansion opportunities Developing annual growth initiatives Monitoring market trends and competitive positioning Business Development Own the organization's business development strategy by: Developing qualified sales opportunities Leading discovery meetings Presenting service solutions Preparing proposals Negotiating service agreements Closing strategic opportunities Maintaining executive relationships Focus on high-value, consultative sales aligned with Exceptional HR Solutions' client-first approach. Sales Pipeline Management Design, monitor, and optimize the sales pipeline by: Establishing sales stages and qualification criteria Reviewing pipeline health Forecasting revenue Monitoring conversion metrics Improving sales processes Managing CRM data integrity Reporting key growth metrics to leadership Strategic Partnerships Develop partnerships that generate referral opportunities, including: CPA firms Employment law firms Benefits brokers Payroll providers Insurance agencies Financial advisors Chambers of Commerce Industry associations Private equity firms Venture capital firms Create mutually beneficial referral programs that expand Exceptional HR Solutions' market presence. Marketing Collaboration Partner with Marketing to: Develop campaigns aligned with target markets Create thought leadership initiatives Coordinate webinars and events Support social media strategy Develop case studies and client success stories Improve website conversion opportunities Build brand awareness Sales Leadership Lead and coach business development resources by: Training Business Development Coordinators (offshore SDRs) Developing outreach strategies Reviewing messaging Improving prospecting effectiveness Establishing KPIs Providing ongoing coaching Supporting career development Client Growth Partner with Client Services to increase revenue from existing clients through: Quarterly business reviews Cross-selling additional HR services Identifying emerging client needs Improving client retention Developing expansion opportunities Executive Collaboration Work closely with executive leadership to: Evaluate new business opportunities Develop pricing strategies Support service innovation Analyze growth metrics Identify operational constraints Prioritize strategic initiatives Required Qualifications Bachelor's degree in Business, Marketing, Human Resources, or related field 7+ years of business development or strategic growth experience Demonstrated success selling professional services Experience developing consultative sales strategies Strong executive presence Excellent communication and presentation skills Proven ability to build long-term client relationships Preferred Experience Experience selling: HR consulting Fractional HR services Professional services Employment services Payroll solutions Benefits consulting Compliance services Outsourcing solutions Multi-state HR support Technical Skills Experience with: Go Highlevel CRM (preferred) HubSpot Salesforce LinkedIn Sales Navigator Apollo.io Microsoft Office Google Workspace Proposal software Sales analytics tools Leadership Competencies The successful Director of Strategic Growth demonstrates: Strategic thinking Business acumen Executive communication Consultative selling Relationship building Cross-functional leadership Data-driven decision making Innovation Coaching and mentorship Accountability Results orientation Key Performance Indicators (KPIs) Revenue New Annual Recurring Revenue (ARR) generated Monthly revenue growth Quarterly sales performance Revenue forecast accuracy Pipeline Qualified pipeline value Pipeline coverage ratio Sales cycle length Opportunity conversion rate Win rate Client Growth Cross-sell revenue Upsell revenue Client retention rate Net Revenue Retention (NRR) Partnerships Number of active referral partners Referral-generated opportunities Revenue generated through partnerships Team Performance SDR productivity Meeting-to-opportunity conversion Opportunity-to-close conversion CRM compliance Sales process adherence Success Measures (First 12 Months) Within the first year, the Director of Strategic Growth should aim to: <ol><li>Build a predictable, measurable sales pipeline with clear reporting and forecasting. </li><li>Establish a repeatable outbound business development process supported by offshore Business Development Coordinators. </li><li>Develop a strategic referral partner program that consistently generates qualified opportunities. </li><li>Collaborate with Marketing to increase brand visibility and thought leadership. </li><li>Improve client expansion and referral rates through closer alignment with Client Services. </li><li>Deliver sustainable, profitable revenue growth while helping position Exceptional HR Solutions for long-term scalability. </li></ol>

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