Customer Marketing Specialist - 100% Remote - Global SaaS

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We are an established SaaS company passionate about enabling a “work from anywhere” world. We walk the talk and are leaders in asynchronous work. We offer unique benefits including paid sabbatical, freedom to work out of the 9-5, work from anywhere, and most importantly the opportunity to be a leader in transitioning the world to remote work. This is a full-time, 100% remote position that will allow you to work from anywhere.

About the Role

We’re looking to add a talented Customer Marketing Specialist to help us accelerate the future of remote work. This position is important to both Marketing and CS departments. They will be accountable for implementing campaigns post-activation to drive customer, retention, loyalty, and customer product adoption. Your work schedule will be 9-5 pm CT or ET is preferred with flexibility

Your Responsibilities

  • Support and enable GTM strategy for new product launches and updates to increase customer awareness and adoption of new product features/updates.
  • Develop and execute campaigns for churn prevention, up-sell, expansion, and renewal efforts.
  • Create special marketing content and talk tracks for account management/customer success to help at-risk customers.
  • Manage and grow customer marketing materials library including training/customer education materials, product blog posts, help center articles, and onboarding resources to use throughout the customer lifecycle.
  • Manage customer communication messaging for emails, in-app notifications, and marketing campaigns including compliance and product updates, eventually taking over product newsletter.
  • Manage and grow a library of up-to-date customer success stories, referrals, testimonials, and use cases.
  • Work with management and Customer Success to take over the case study program. Become the lead contact for case study requests for the CS team, perform interviews, submit requests for writing and design and project manage the deployment of new case studies on the website, social and to internal teams.
  • Lead and manage customer engagement and communication programs, such as webinars/virtual events, workshops, and onboarding campaigns.
  • Partner with Customer Success to expand CAP program and repurpose content to use in marketing campaigns, collateral and on the website. Be the point of contact for CS team for CAP support.
  • Collaborate with internal teams to contribute to reporting and optimization strategies
  • Ensure ongoing activity meet OKRs

Required Skills & Experience

  • 3-5 years marketing experience with relevant experience in customer marketing or creating and delivering campaigns and programs that build and activate an engaged customer community
  • Experience creating and executing measurable, lifecycle marketing campaigns
  • Experience working with marketing CRM tools- Hubspot experience is a plus
  • Experience in developing case studies, testimonials and growing customer advocacy
  • Experience with virtual events background is a plus
  • Ability to provide high-quality communications, including emails and training resources to encourage positive decision-making with focus on influence, grammar, and brevity
  • Ability to make strategic decisions and a candidate with strong verbal and written communication skills.
  • B2B SaaS experience would be ideal, but not essential, and if you have previous success in building a customer community and advocacy program, we’d love to hear about it
  • Passion for engaging and understanding customers, and delivering exceptional customer experience

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Us

Our vision is to be the most trusted time-tracking and productivity application for remote teams. We help companies and employees do their best work. We are looking for people passionate about spreading the practice of remote work with all of the benefits that come with it. We believe that office life is antiquated, that geography should not limit your career prospects, and that people should be able to work from wherever they want.


We’re a diverse global team of over 130 people working 100% remotely in over 30 different countries. We’re looking for innovative team members ready to help us modernize remote work. Learn more about us here -

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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